Logo design is a significant part of freelance graphic design. The best program to use is Adobe Illustrator because the vector images can be resized without a loss of quality. Photoshop uses a raster-based system which relies on pixels, which is why it’s best for photographs but not for illustrations.
A strong portfolio is your most valuable asset as a freelancer because this is how you can show potential clients your work. I’ve been experimenting with logo design, but if you are like me- a complete beginner- you may not have a lot of clients to put in your portfolio. If that’s the case- make up some businesses.
This is where my skills in writing can be applied to graphic design. I am creating a series of marketing campaigns using completely made-up businesses. But, they have a dual purpose because these fictional businesses are businesses featured in my novel. Many of my characters either work or frequent these businesses, so they are considered part of world-building.
I have a series of three logos at the moment, there will be many more, as well as some menus, letterheads, business cards, and other marketing materials, all entirely fictional but important because they give me a chance to practice my skills in design as well as provide some setting development for my story.
I have two made-up towns and a whole other dimension with which to fill with a variety of restaurants, shops, cafes, taverns, and services. And yes, for those who have read my first book, that includes Rubafore’s Tavern.
This first logo is my first attempt at learning how to operate illustrator. I find the program very challenging, far more challenging than Photoshop or Indesign, but I am starting to get the hang of it. My concept was for a restaurant which features vegetarian Asian and African fusion cuisine in a casual setting.
Aside from the cuisine, the cafe also features live music, so I incorporated that into the design. The two black and white discs represent vinyl records, and the green color scheme represents the vegetarian aspect of the restaurant.
Color schemes are relevant because we live in a world of color. Color has different meanings to different people, but green is common in depicting nature. This color scheme and the playful yet elegant fonts denote a casual, nature-loving atmosphere.
The second logo is for a restaurant in a fictional town on the Central California coast. This town is one of the significant settings in my novel, and as such, many of the businesses I create will be from here. The restaurant is owned by a character who was originally from Louisiana. She and her surrogate father opened the restaurant and based it off of a restaurant they had that had been destroyed by a hurricane. The cuisine features Cajun, Creole, and Caribbean cuisine.
For this restaurant, I created a vector image of a crayfish and duplicated it in different color schemes. I was going for a rustic feeling with the rugged wood background and the big faded typography. The color scheme is reminiscent of the tropics or the ocean.
The last logo, for now, is for a business that is located in a fictional coastal Maine town. I created this fictional company as it’s something that combines two things that my husband and I are passionate about. A metaphysical store selling crystals, herbs, and altar supplies blending with a tabletop gamer’s store.
The 20 sided dice is common in many tabletop role-playing games, and the floral patterns represent the metaphysical aspect of the herbs sold in the shop. The red and black color scheme eludes to the nature of the games being played. Red has always been a flashy, attention-grabbing color, and black gives the illusion of danger.
These logos were produced with entry-level knowledge of Adobe programs. I have had some training in color theory, typography, and art, but for the most part, my skills are self-taught. The best way I know of to learn is by trial and error. With each new design, I learn something new about the programs I’m using, and I begin to develop my techniques.
These may not be real clients, but that doesn’t matter when you are building a portfolio. When it comes to freelancing, your ability to produce a quality project is more important than how much experience or training you may have. Clients want to see what you can create, what your capabilities are.
If this book has sparked an interest in my novel, you can find it on Amazon here: https://www.amazon.com/L.-V.-Maldonado/e/B01FT1PK7M/ref=dp_byline_cont_ebooks_1